Book details. Distributing and Promoting Products and Services, 102. R 100 . Unisa e-book introduction to business management mnb1501/1601. As a learning science company, we create content that supports higher... Best Practices. Going to College Is an Opportunity of a Lifetime—Never Drop Out, 150. - Purpose, Importance & Relationship to Business, Lesson 2 - External and Internal Users and Uses of Accounting, Lesson 3 - What Is GAAP? Introduction; 5.1 Entrepreneurship Today; 5.2 Characteristics of Successful Entrepreneurs; 5.3 Small Business: Driving America's Growth; 5.4 Ready, Set, Start Your Own Business; 5.5 Managing a Small Business; 5.6 Small Business, Large Impact; 5.7 The Small Business Administration; 5.8 Trends in Entrepreneurship and Small-Business Ownership; Key Terms; Summary of Learning Outcomes Large selection and many more categories to choose from. Usually ships within 1 to 3 weeks. Introduction to Business covers the scope and sequence of most introductory business courses. OpenStax Introduction to Business. Role of Business. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. - Theories & Strategies, Lesson 1 - Human Resource Management: Hiring and Staffing, Lesson 2 - Human Resource Management (HRM): Laws & Regulations, Lesson 3 - Performance Appraisal and 360 Feedback, Lesson 4 - Understanding Employee Compensation, Lesson 1 - A Historical Outline of Organized Labor in the United States, Lesson 2 - Function of Collective Bargaining, Lesson 3 - Mediation & Arbitration: Third-Party Interventions in Organizations, Managing the Employer-Worker Relationship, Lesson 1 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages, Lesson 2 - Target Market Strategies for Successful Business, Lesson 3 - Marketing Research: Definition, Purpose and Role in Marketing Strategy, Lesson 4 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing, Lesson 5 - Market Segmentation: Geographic, Demographic, Psychographic & More, Lesson 6 - Influences on Consumer Buying Decisions: Cultures, Values & More, Lesson 1 - Product Development and Business Growth: Process & Strategies, Lesson 2 - Types of New Products: New Product Lines, Product Improvements & More, Lesson 3 - What Is Product Packaging in Marketing? For the same cost, your teachers and students can access all of the courses in our library, including textbooks, common core, AP courses and more. This textbook was written to increase student access to high quality learning materials, maintaining highest standards of academic rigor at little to no cost. - Definition, Purpose & Importance, Lesson 6 - The Accounting Cycle: Definition, Steps & Examples, Lesson 1 - The Role and Responsibilities of Financial Managers, Lesson 2 - Debt Capital Vs Equity Capital, Lesson 3 - Sources of Short-Term Financing, Lesson 4 - Sources of Long-Term Financing, Lesson 5 - The Financial Planning Process, Lesson 1 - Securities Markets and Investment Bankers, Lesson 2 - Selling Stock to Raise Capital, Lesson 3 - The Advantages of Bond Financing, Lesson 1 - The Four Basic Functions of Money, Lesson 2 - Money and Multiplier Effect: Formula and Reserve Ratio, Lesson 3 - Private Investment and Real Interest Rates. Paperback. Threats and Opportunities in the Global Marketplace, 24. © copyright 2003-2020 Study.com. thousands off your degree. ... Introduction to business management. Please note that you are expected to read and research beyond your prescribed textbook and this module guide. Certificates show that you have completed the course. This unit covers basic concepts which provide a context for business. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. Trends in Production and Operations Management, XI. Misgoverning Corporations: An Overview. Introduction to Business 1. Just like you'd assign textbook reading assignments, you can assign one or more video lessons to your students conveniently through the website and even review them in class to initiate discussion or class projects. Introduction To Business, Student Edition (BROWN: INTRO TO BUSINESS) McGraw-Hill. How useful is PEST for developing effective strategies? Corporations: Limiting Your Liability, 30. 4. gumtree.co.za . The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. 2.3 Discuss organisational behaviour as a factor in management. Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. This test is developed to test the fundamental knowledge of business concepts and principles. Introduction to Business includes BusinessWeek seminars and feature stories, integrated technology, an introduction to personal finance, and a cutting-edge online simulation that gives students a powerful opportunity to practice their new skills. Use the lesson quizzes and chapter exams to test your students' understanding of business marketing fundamentals and accounting basics. - Definition & Types, Lesson 2 - Circular Flow of Economic Activity: The Flow of Goods, Services & Resources, Lesson 3 - Competition Within Free Markets: Types & Summary, Lesson 4 - Understanding Socialism, Communism, and Mixed Economies: Comparison & Analysis, Lesson 5 - Gross Domestic Product: Definition and Components, Lesson 6 - The Business Cycle: Economic Performance Over Time, Lesson 7 - Consumer Price Index: Measuring the Cost of Living and Inflation, Lesson 1 - The Importance of the Global Market and Global Trade: Role & Advantages, Lesson 2 - Importing and Exporting in a Global Market: Definition, Process & Importance, Lesson 3 - Strategies for Reaching Global Markets: Examples & Types, Lesson 4 - Forces that Affect Trade in Global Markets, Lesson 5 - The Changing Landscape of the Global Market, Lesson 1 - Organizational Structure & Ownership of a Business, Lesson 2 - Corporate Expansion: Mergers and Acquisitions, Lesson 3 - Franchises: Opportunities and Challenges, Lesson 1 - What is an Entrepreneur? Identify the business topics you're studying in class, or click on the lesson links sent to you. Identify the chapter in this course that corresponds with your curriculum or lesson plan. Assign one or more of the short and engaging video lessons as homework. The OpenStax import process isn't perfect, so there are a few formatting errors in the book that need attention, and some of the images didn't make it through. For questions regarding this license, please contact support@openstax.org. Practice test: The Dynamic Business Environment, Ch 2. Studies I think you 'd like to test your basic knowledge of the first two years college! Note that you are agreeing to our expert instructors from your Dashboard 's introduction!, 88 trends in Ethics and Corporate Social Responsibility, 22 on and. In Human Resource Development to Enhance Motivation and Performance, 56 copyrights the... 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